Relief Fund pledges support to social initiatives and emergency programs driven by local companies.

Cooked meals provided nationwide
Advent has committed funds to a wide range of relief programs in India – both directly and through our portfolio companies.
A portion of the funds have been earmarked for organizations that provide economic aid and healthcare support for those affected by the outbreak. Both are critical in a nation where 80% of the workforce are casual workers on a daily wage, and where many medical workers still lack the appropriate protective gear.
The remainder of the budget has been allocated to Advent portfolio companies for their own initiatives. Prioritizing these was a deliberate decision in order to support the employees of our portfolio companies and their home communities. It enables funds to be distributed effectively at a very local level by leveraging our companies’ infrastructure and contacts in the communities in which they operate. Further detail can be found in the portfolio section of this website.
Charity Initiatives
Four organizations were selected to receive direct funding – including food charity Akshaya Patra. The organization is providing Covid-19 relief on a nationwide scale, supporting the needy with 10 million cooked meals and 500,000 grocery kits.
A further donation was allocated to the Delhi-based NGO Seeds India, which is running Covid relief efforts in ten states across India. The charity is distributing dry rations and hygiene kits and providing direct financial support for casual workers.
Purplle, an online cosmetics retailer, is receiving Advent funds to support the manufacture of protective masks, PPE kits and hand sanitizers for frontline workers. The company has partnered with leading Indian NGOs for last-mile delivery of the supplies to those who need them.
Arpan, India’s largest NGO dealing with the problem of child sexual abuse, also receives a grant. Since the start of the pandemic, it has extended its free counselling services to provide advice and support for those affected by Covid-19, and has supported 750 families with ration kits.