Brazilian retail giant supports food-bank network with fundraising drive and comedy event.

Tons of products provided
Grupo BIG, Brazil’s third-biggest retailer, is helping Mesa Brasil Sesc, Amigos do Bem and Rede de Banco de Alimentos do Rio Grande do Sul charities supply basic products for the nation’s most vulnerable people.
Grupo BIG has launched the ´Atitudes BIG` platform in order to support those most affected by the economic impact of Covid-19 and is encouraging customers to donate at its 400-plus outlets across the country. It has also provided more than 300 tons of basic products for the organizations itself.
Customers can easily contribute by scanning the QR code on display throughout stores or at the check-outs. It has also pledged to add an additional 10% to employee donations to these charities. The company has also supported Risadaria em Casa, a special “home edition live” of the popular Brazilian comedy festival that also raised money for the initiative.
Grupo BIG is among the largest food retailers in Brazil, with stores across 18 states and the Federal District. The group’s brands include BIG and BIG Bompreço hypermarkets, Super Bompreço and Nacional supermarkets, Maxxi Atacado for trade sales, warehouse chain Sam’s Club, and neighborhood stores under the TodoDia name.