Sovos Brands has offered its support to a pioneering initiative to help both businesses and health workers during the Covid-19 pandemic. With the backing of the Advent Global Relief Fund, the food and beverage firm has made a substantial donation to Frontline Foods.

The program’s funds are used to buy meals for healthcare workers from restaurants local to them. This helps keep the establishments financially solvent while their premises are closed, while feeding critical workers on the frontline of the pandemic. It is active in 59 cities across the United States.

Frontline Foods has partnered with World Central Kitchen (WCK), a charitable organization led by chef José Andrés, to scale up the program across the USA. Donations are tax-deductible, and 100% of all contributions go directly to the restaurants.

Rao’s Homemade – a wholly owned subsidiary of Sovos making Italian-inspired foods – participated in #GivingTuesdayNow, a day of giving and solidarity in Montclair, New Jersey. The brand partnered with Hackensack Merdian Health Mountainside Medical Center and the YMCA of Montclair to encourage generosity, engagement and philanthropy, in support of communities and nonprofits around the world. Rao’s matched a share of donations made during the day and provided gift baskets for donors. It also supplied the makings of a pasta lunch for children in the YMCA’s childcare program for essential workers. Many had parents who were Mountainside Medical Center employees.

The brand has also launched the #sauce4cause Instagram Live campaign, which included weekly recipe inspiration from celebrity chefs and personalities. The initiative included a ‘Make One, Give One’ pledge from Rao’s — for every fan who made and shared one of the featured dishes, Sovos gave one meal to a family in need via Montclair, NJ non-profit Jersey Cares.

Sovos’ core yoghurt brand, noosa, donated 1.5 million meals to Feeding America and created a limited edition yoghurt lid to encourage its’ customers to jump on board and support this important cause. In addition, the brand has made donations of yoghurt to the Poudre School District lunch program, as well as three Californian children’s hospitals.

Based in Berkeley, California, Sovos Brands is a company that aims to acquire and build unique brands in the food and beverage sector. It owns Rao’s Homemade, a product line centered on premium pasta sauces; noosa yoghurt; and Michael Angelo’s, a producer of Italian frozen meals.