Category: Brazil

Quero-Quero fights hunger in southern Brazil

Retail company launches drive to fund food baskets for those impacted by coronavirus.

Food baskets targeted
To help mitigate the effects of the Covid-19 pandemic, Brazilian retail chain Quero-Quero is aiming to provide 30,000 food baskets for individuals and families in need.
The Advent portfolio company has launched the Desafio do Bem (Good Challenge) program to raise money for the initiative. Directors and employees of Quero-Quero have donated to the cause, and their contribution has been matched by Advent.
The initiative is being rolled out in Quero-Quero outlets in the 280 municipalities where they are located across southern Brazil. The company has been able to retain its six thousand employees during the outbreak.
Customers can donate instore, by visiting the Desafio do Bem website, or via the company’s VerdeCard credit card app.
Quero-Quero is the market leader home-improvement retailer in Southern Brazil with more than 350 stores in the region. It is headquartered in Cachoeirinha, in the state of Rio Grande do Sul.

Grupo Cataratas distributes vital food and medical supplies in Brazil

Tourism services company partners with charity to feed families in need during Covid-19 outbreak.


Families supported

Grupo Cataratas, an Advent portfolio company that operates services at Brazil’s national parks, is ensuring needy families receive vital food supplies during the coronavirus pandemic.
The company has already donated 80 tons of food through the Instituto Conhecer para Conservar – an institute founded to promote environmental education and sustainable development. The donations have helped more than 5,000 families in local communities around Grupo Cataratas’ six parks.
In further initiatives, the company equipped a room in Fernando de Noronha island hospital, organized YouTube live sessions with a renowned infectologist on Covid-19 prevention, and offered the use of the parks’ ambulances, doctors and nurses to municipal hospitals and local government. Through discussion with regulators, Grupo Cararatas is also seeking to protect local companies and jobs.
Since 1999, Grupo Cataratas has managed sustainable tourism parks providing ticketing services, transportation, parking facilities, food and drink outlets, retail and other services at popular visitor sites in Brazil – including Iguaçu National Park and Marco das 3 Fronteiras in the south of the country, AquaRio, Bioparque do Rio and Paineiras Corcovado in Rio de Janeiro, and Fernando de Noronha in the north-east.

Grupo BIG helps those impacted by Covid-19

Brazilian retail giant supports food-bank network with fundraising drive and comedy event.

Tons of products provided
Grupo BIG, Brazil’s third-biggest retailer, is helping Mesa Brasil Sesc, Amigos do Bem and Rede de Banco de Alimentos do Rio Grande do Sul charities supply basic products for the nation’s most vulnerable people.
Grupo BIG has launched the ´Atitudes BIG` platform in order to support those most affected by the economic impact of Covid-19 and is encouraging customers to donate at its 400-plus outlets across the country. It has also provided more than 300 tons of basic products for the organizations itself.
Customers can easily contribute by scanning the QR code on display throughout stores or at the check-outs. It has also pledged to add an additional 10% to employee donations to these charities. The company has also supported Risadaria em Casa, a special “home edition live” of the popular Brazilian comedy festival that also raised money for the initiative.
Grupo BIG is among the largest food retailers in Brazil, with stores across 18 states and the Federal District. The group’s brands include BIG and BIG Bompreço hypermarkets, Super Bompreço and Nacional supermarkets, Maxxi Atacado for trade sales, warehouse chain Sam’s Club, and neighborhood stores under the TodoDia name.

YDUQS steps up online courses to ensure continuity for students

In order to alleviate the pressure on students during the quarantine period, Brazilian education leader YDUQS is offering a selection of free online education courses.

Full scholarships / special grants supported
YDUQS is the second-largest further education company in Brazil with more than 300,000 students spread across 59 campuses. The company has undertaken a number of initiatives under its core Estácio brand to ensure continuity during this period of unprecedented disruption for students.
Economic Support 
Estácio recently announced a total of 20,000 full scholarships and another 20,000 special funding grants for its Rio de Janeiro state students. It is amongst the most comprehensive and bold education support programs in the country to date, and it has established the baseline for a nation-wide dialogue among universities, students and their families. The special program was conceived and designed to benefit those who need it the most – students in exposed financial conditions and those that have lost their jobs due to the current crisis. 
Open Courses 
Proactively mitigating the harsh economic conditions and rising unemployment Brazil is likely to face in the next months, Estácio is offering 30+ free online courses for those who want to spend part of their quarantine improving their professional and technical skills. The courses were directly extracted from the company’s last-generation undergraduate program portfolio. Participating in these free online courses also provides a sustainable way to overcome social restrictions and isolation. More than 125,000 users are already enrolled. 
Digital Internship and Other Benefits
In a further effort to help people into jobs, Estácio has rerouted several of its career options to digital channels, allowing students to apply via online recruitment processes. At this point, the institution is offering nearly 1,000 internship offers per week. Estácio has also negotiated preferential deals with 4G and hardware providers to ensure students have the necessary resources to attend online classes. 
Resolve Sim
Estácio has teamed up with Eleva Educação, another leading Brazilian education provider, to launch Resolve Sim, an online education platform for final-year students preparing to go to university. The advanced digital learning platform comprises 48 full lessons in eight key knowledge areas and is intended to serve over one million students. 
Formou Esperança
Formou Esperança is a social movement designed to carry messages of hope to millions of people across Brazil and the rest of the world. It was launched in spectacular fashion with messages of hope projected on to the Cristo Redentor (Christ the Redeemer), Rio de Janeiro’s most iconic symbol. The project also includes a series of local initiatives, including the distribution of food and basic hygiene items to deprived communities in Brazil.

Delivering food to those who need it most

Our team in São Paulo has pledged support to four programs – all of which provide practical relief to vulnerable sectors of the community in Brazil.

Families provided with food, hygiene and cleaning products
The Advent Relief Fund is donating to União São Paulo, which aims to prevent Covid-19 causing a humanitarian crisis in the state of São Paulo. The money will be used to distribute food, hygiene and cleaning products to more than 66,000 families living in deprived circumstances in the region.
In Rio de Janeiro, União Rio is overseeing the Rio Contra Corona program to minimize the impact of the virus in the state. Our donation will ensure more than 33,000 families receive vital food, hygiene and cleaning products.
Our grant to Hospital das Clinicas, the main public hospital in São Paulo, will fund the hiring of 140 emergency-care doctors for a three-month period. The program is being run in association with SMA, an organization that provides anesthesia and pain-treatment services in the city’s hospitals.
In addition, Advent has pledged a significant donation to the Instituto Conhecer para Conservar, an institute run by our portfolio company Grupo Cataratas. The Institute was founded with the aim of bringing humankind and nature closer together through environmental education and sustainable development. The funding will provide the distribution of food parcels for more than 10,000 families in deprived communities that are located nearby Cataratas parks (eg. slums near the Christ the Redeemer Statue). Those families are fully dependent on the economic activity of the parks, which are currently closed due to Covid-19. 

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